Telling Your ESG Story

My Thoughts on ESG Communications as Featured on the Notified Blog

Now is the best time for businesses to show they care about their communities, the lives of their employees and stakeholders, and the issues that impact us all.

I had the privilege of sharing my perspective on ESG communications with Michelle Garrett on the Notified Blog. Here are a few of my thoughts on the topic.

ESG Messaging

“While reports show trust shifting away from governments to corporations globally, now is the best time for businesses to show they care about their communities, the lives of their employees and stakeholders, and the issues that impact us all.”

“People may be skeptical. It’s important to know what that skepticism looks like and how to counter it while keeping your messaging concise. Take a good, hard look at your organization’s leadership, mission, recent statements and current sentiment.”

“Don’t just announce plans. Show people you’re walking the walk. Back up your stories with action and visible accountability.”

Newsworthy Principles of ESG Storytelling

“The newsworthy principles for ESG stories remain the same. You could argue ESG topics are always relevant and near-and-dear to your audience in some way. The biggest difference is with the impact. If you’re serious about making that impact and haven’t revisited your organizational mission and values, maybe it’s time to do so, or you risk losing credibility.”

“Package annual sustainability or DEI data with employee efforts on the ground. Craft stories around the impacted people, inside your organization as well as the community.”

Read the Full Article about ESG Communications on Notified Blog