VIDEO: Random Acts of AI are a Growing Problem

AI is transforming how we work and interact with each other, but here’s the problem: Right now, many people are engaged in what I call ‘random acts of AI.’

This phrase describes how many of us approach AI tools right now—we dabble in them without a clear plan, we measure success only anecdotally, and sometimes, we think the right prompt alone will magically solve everything.

The good news is that there’s a better way. Our goal here is to move beyond these random acts of AI to a prepared and strategic approach.

I want you to have the tools and mindset to make AI a purposeful, measurable part of your communications strategy.