Harnessing the Power of Engaged Employees
We boosted a bank’s visibility and engagement by making content more accessible and getting employees excited to share it.
Company Seacoast Bank
Industry Banking and Finance
Size 1,700+ Employees
Location United States
Timeframe 3 Months
Challenge
With stagnated organic reach and low engagement on product-focused content, the bank struggled to expand its visibility into key communities. Despite previous attempts at employee advocacy, the process was cumbersome, relying on company-branded channels and dwindling participation.
Solution
We revamped their approach by shifting focus to human-interest stories, celebrating milestones like earning "Best Places to Work," and recognizing outstanding employees. To streamline employee advocacy, we reduced posting friction by pre-writing posts and providing QR codes, enabling effortless sharing from personal devices without the need to log in on work devices.
Results
The impact of these changes was remarkable:
2.3x Impressions: The new employee advocacy program on LinkedIn generated 2.3 times more impressions during the same quarter.
5.6x Engagements: Engagements, including likes, comments, and shares, soared to 5.6 times higher, showcasing a remarkable increase in audience interaction and interest.
$0 Budget for Employee Advocacy: This was remarkably efficient, with no increase in cost and minimal time spent developing content.
By harnessing the power of employee advocacy and adjusting content strategy, our company successfully revitalized online engagement, achieving significant improvements in reach and interaction metrics.