Overcoming Reputation Challenges and Amplifying a Positive Digital Presence
We helped this company overcome reputation challenges to restore control over its digital presence, significantly increasing Google and Glassdoor ratings, and gaining positive awareness, sentiment, engagement, and organic search traffic.
Company Sterling Payment Technologies
Industry Technology and Finance
Size 200+ Employees
Location United States
Timeframe 1 Years
Challenge
Confronted with a significant online reputation problem, Sterling Payment Technologies faced rogue accounts, inactive profiles, and an onslaught of negative reviews. Lack of control over online activity spanning 19 social media channels, the corporate website, and regional platforms, compounded by the absence of an editorial calendar, posed a complex challenge.
Solution
We took these measures to overcome the challenges:
Cleaned up old and inactive accounts, actively engaging with platforms to eliminate rogue accounts.
Leveraged high authority domains to build backlinks, enhancing search rankings.
Directed content creation efforts and managed search and social visibility.
Responded officially to all public reviews, comments, and Better Business Bureau complaints.
Formulated a robust content strategy to increase output and engagement.
Established a program to encourage positive reviews.
Results
Established control over online reputation and streamlined content operations.
Earned the Top Restaurant Technology Blog for the company blog, according to The Point of Sale News
Increased Google rating by 2.4 stars, reflecting a remarkable 48% rating increase.
Elevated Glassdoor rating by 1.4 stars, indicating a notable 28% rating increase.
Increased organic social media impressions by 350% year-over-year.
Doubled social media engagement year-over-year.
Boosted organic search traffic by an impressive 124% within six months.
Increased content output by 4x after six months using existing resources within the company’s marketing team.
This case illustrates the successful navigation of reputation challenges, resulting in a comprehensive digital turnaround, increased engagement, and enhanced visibility across various online platforms.