Building a Digital Presence and Driving Demand for a Small Business
We successfully crafted a digital presence, driving demand for a small business with significant year-over-year growth in orders, revenue, and conversions, along with sustained web traffic growth over four years, all achieved without any advertising spend.
Company Moyin’s Sugar Cookies
Industry Food and Baked Goods
Size 1 Employee
Location United States
Timeframe 5 Years
Challenge
With a desire to launch her business as a solo entrepreneur, the owner of Moyin’s Sugar Cookies needed to build marketing channels and establish an audience, all with limited capacity to manage business operations and marketing efforts. The goal extended beyond offering baked goods and included teaching baking courses and selling related products within a tight budget.
Solution
Here’s what we did to get her business up and running:
Conducted in-depth industry and competitive analysis.
Executed extensive keyword research for SEO.
Developed a compelling brand identity.
Built an impactful website.
Established and nurtured social media channels.
Invested in high-quality brand photography.
Gathered reviews as social proof.
Cultivated an email subscriber base for owned audience growth.
Regularly evaluated and enhanced the customer experience, reducing buyer friction and increasing web traffic and conversions from all sources.
Created an ongoing marketing strategy that the owner could independently manage.
Results
The implemented solutions yielded remarkable outcomes:
18%+ increase in orders year over year.
24%+ increase in revenue generated year over year.
21%+ increase in sustained web traffic year over year for 4 years.
20%+ increase in conversions year over year.
$0 spent on advertising.
This comprehensive strategy not only propelled the business to achieve consistent year-over-year growth but also demonstrated the effectiveness of organic efforts in establishing a thriving enterprise from the ground up.